{"id":12479,"date":"2020-03-25T13:16:22","date_gmt":"2020-03-25T12:16:22","guid":{"rendered":"http:\/\/buscounchollo.com\/blog\/?p=8373"},"modified":"2021-08-19T17:35:55","modified_gmt":"2021-08-19T15:35:55","slug":"el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina","status":"publish","type":"post","link":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/","title":{"rendered":"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital"},"content":{"rendered":"\n<p>Entrevista a  Nacho Vallina, Chief Marketing Officer (CMO) de<strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.viajesparati.com\/\" target=\"_blank\">Viajes Para Ti<\/a><\/strong>&nbsp;sobre las estrategias y nuevos retos del marketing digital en el sector de los viajes. Conoce c\u00f3mo el equipo de marketing afronta nuevos retos 2020 en sus portales <a href=\"https:\/\/www.buscounchollo.com\/\">buscounchollo.com<\/a>, <a href=\"https:\/\/www.amimir.com\/\">amimir.com<\/a> y <a href=\"https:\/\/www.esquiades.com\/\">esquiades.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/buscounchollo.com\/blog\/wp-content\/uploads\/2020\/07\/image-5.png\" alt=\"\" class=\"wp-image-8375\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Entrevista a Nacho Vallina, Chief Marketing Officer (CMO) de&nbsp;Viajes Para Ti&nbsp;sobre las estrategias y nuevos retos del marketing digital en el sector de los viajes. Conoce c\u00f3mo el equipo de marketing afronta nuevos retos 2020 en sus portales buscounchollo.com, amimir.com y esquiades.com.<\/p>\n","protected":false},"author":5,"featured_media":12918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[827],"class_list":["post-12479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buscounchollo-prensa","tag-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital - BuscoUnChollo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital - BuscoUnChollo Blog\" \/>\n<meta property=\"og:description\" content=\"Entrevista a Nacho Vallina, Chief Marketing Officer (CMO) de&nbsp;Viajes Para Ti&nbsp;sobre las estrategias y nuevos retos del marketing digital en el sector de los viajes. Conoce c\u00f3mo el equipo de marketing afronta nuevos retos 2020 en sus portales buscounchollo.com, amimir.com y esquiades.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/\" \/>\n<meta property=\"og:site_name\" content=\"BuscoUnChollo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-25T12:16:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-19T15:35:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png\" \/>\n\t<meta property=\"og:image:width\" content=\"563\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BuscoUnChollo.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BuscoUnChollo.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/\"},\"author\":{\"name\":\"BuscoUnChollo.com\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/person\/f1d358d56b7a947fde4b03bdde7d493d\"},\"headline\":\"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital\",\"datePublished\":\"2020-03-25T12:16:22+00:00\",\"dateModified\":\"2021-08-19T15:35:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/\"},\"wordCount\":62,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png\",\"keywords\":[\"noticias\"],\"articleSection\":[\"Buscounchollo en los medios\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/\",\"url\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/\",\"name\":\"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital - BuscoUnChollo Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png\",\"datePublished\":\"2020-03-25T12:16:22+00:00\",\"dateModified\":\"2021-08-19T15:35:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#primaryimage\",\"url\":\"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png\",\"contentUrl\":\"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png\",\"width\":563,\"height\":280,\"caption\":\"Imagen de los empleados en la oficina de Viajes Para Ti\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.buscounchollo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#website\",\"url\":\"https:\/\/www.buscounchollo.com\/blog\/\",\"name\":\"BuscoUnChollo Blog\",\"description\":\"Consejos Para Viajar Y Curiosidades\",\"publisher\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.buscounchollo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#organization\",\"name\":\"BuscoUnChollo Blog\",\"url\":\"https:\/\/www.buscounchollo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2021\/05\/logo_lg-1.png\",\"contentUrl\":\"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2021\/05\/logo_lg-1.png\",\"width\":600,\"height\":185,\"caption\":\"BuscoUnChollo Blog\"},\"image\":{\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/person\/f1d358d56b7a947fde4b03bdde7d493d\",\"name\":\"BuscoUnChollo.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"BuscoUnChollo.com\"},\"url\":\"https:\/\/www.buscounchollo.com\/blog\/author\/buscounchollo-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital - BuscoUnChollo Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/","og_locale":"en_US","og_type":"article","og_title":"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital - BuscoUnChollo Blog","og_description":"Entrevista a Nacho Vallina, Chief Marketing Officer (CMO) de&nbsp;Viajes Para Ti&nbsp;sobre las estrategias y nuevos retos del marketing digital en el sector de los viajes. Conoce c\u00f3mo el equipo de marketing afronta nuevos retos 2020 en sus portales buscounchollo.com, amimir.com y esquiades.com.","og_url":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/","og_site_name":"BuscoUnChollo Blog","article_published_time":"2020-03-25T12:16:22+00:00","article_modified_time":"2021-08-19T15:35:55+00:00","og_image":[{"width":563,"height":280,"url":"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png","type":"image\/png"}],"author":"BuscoUnChollo.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BuscoUnChollo.com"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#article","isPartOf":{"@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/"},"author":{"name":"BuscoUnChollo.com","@id":"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/person\/f1d358d56b7a947fde4b03bdde7d493d"},"headline":"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital","datePublished":"2020-03-25T12:16:22+00:00","dateModified":"2021-08-19T15:35:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/"},"wordCount":62,"commentCount":0,"publisher":{"@id":"https:\/\/www.buscounchollo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#primaryimage"},"thumbnailUrl":"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png","keywords":["noticias"],"articleSection":["Buscounchollo en los medios"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/","url":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/","name":"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital - BuscoUnChollo Blog","isPartOf":{"@id":"https:\/\/www.buscounchollo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#primaryimage"},"image":{"@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#primaryimage"},"thumbnailUrl":"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png","datePublished":"2020-03-25T12:16:22+00:00","dateModified":"2021-08-19T15:35:55+00:00","breadcrumb":{"@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#primaryimage","url":"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png","contentUrl":"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2020\/03\/VPT.png","width":563,"height":280,"caption":"Imagen de los empleados en la oficina de Viajes Para Ti"},{"@type":"BreadcrumbList","@id":"https:\/\/www.buscounchollo.com\/blog\/el-cliente-la-planificacion-y-la-improvisacion-son-claves-en-la-estrategia-de-marketing-online-nacho-vallina\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.buscounchollo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"PrNoticias.com entrevista a Nacho Vallina, responsable de Marketing, sobre la estrategia digital"}]},{"@type":"WebSite","@id":"https:\/\/www.buscounchollo.com\/blog\/#website","url":"https:\/\/www.buscounchollo.com\/blog\/","name":"BuscoUnChollo Blog","description":"Consejos Para Viajar Y Curiosidades","publisher":{"@id":"https:\/\/www.buscounchollo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.buscounchollo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.buscounchollo.com\/blog\/#organization","name":"BuscoUnChollo Blog","url":"https:\/\/www.buscounchollo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2021\/05\/logo_lg-1.png","contentUrl":"https:\/\/www.buscounchollo.com\/blog\/app\/uploads\/2021\/05\/logo_lg-1.png","width":600,"height":185,"caption":"BuscoUnChollo Blog"},"image":{"@id":"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/person\/f1d358d56b7a947fde4b03bdde7d493d","name":"BuscoUnChollo.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.buscounchollo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"BuscoUnChollo.com"},"url":"https:\/\/www.buscounchollo.com\/blog\/author\/buscounchollo-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/posts\/12479"}],"collection":[{"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/comments?post=12479"}],"version-history":[{"count":1,"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/posts\/12479\/revisions"}],"predecessor-version":[{"id":12919,"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/posts\/12479\/revisions\/12919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/media\/12918"}],"wp:attachment":[{"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/media?parent=12479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/categories?post=12479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buscounchollo.com\/blog\/wp-json\/wp\/v2\/tags?post=12479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}